Email Usage by Age

Emailing is a brilliant free tool that everyone can use. Whether friends want to use it to connect with each other, authors want to use it for their author mailing list, or businesses use it to communicate with suppliers, it has a use for everyone. But recently several online studies have shown that e-mail usage is down among teens. The Huffington Post has reported that between December 2010 and December 2011, web-based e-mail use dropped by 31% for teens aged 12 – 17. This probably won’t come as a surprise to many of you. Smart phones, messaging apps, and social media have started to take over and are especially popular amongst this age group. This poses many problems for the parents of these teens, as it is becoming harder and harder to keep track of them. Not that parents should necessarily be reading all their teenagers interactions, but it was a lot easier to do when e-mails were the main way to communicate. If parents want to find out about their teenagers’ new boyfriend/girlfriend (especially if they are concerned about them breaking the romeo and juliet law arizona has), then it has become a lot harder.

However, perhaps more surprisingly, e-mail use among those aged 18 – 24 dropped by a surprising 34%. Although this may seem to point to a paradigm shift towards text messages and social media, e-mail is still the most widely used communication tool out there. What these numbers reflect is not the end of e-mail’s reign as the “cool” way to socialize, but rather its turn towards becoming an absolutely integral part of the professional world.

Although teens may be using e-mail less, every year businesses of all sizes are relying on it more. In fact, the majority of the world’s e-mail currently comes from business accounts. As analyst Andrew Lipsman has explained to the New York Times, the recent shift in email usage demographics is not simply generational, but also situational; people use e-mail more while they’re at work. E-mail is more secure, easier to organize, and can perform a versatile range of functions tailored to fit a business’s unique needs. E-mail usage among work-aged adults is on the rise, and it’s projected that within four years the number of business e-mail accounts will top 150 billion. However, using these statistics it is easy to see that if businesses want to advertise to teens then they need to be using text messaging rather than email marketing. This is easy to do for businesses if they use websites like Tatango.com and in this way the business world is still able to advertise to this particular client.

So despite rumblings that e-mail is losing its grasp on the younger generation, the truth is that actually it’s evolving. E-mail is becoming something much more powerful than just a way for teenagers to chat. Keep in mind that most of the teenagers who are abandoning e-mail will eventually cast aside their t-shirts and jeans for business attire as they enter the workforce. And when they do e-mail will be there waiting for them, all grown up.



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